The COVID-19 moment has provided a short-term and medium-term boost to the digitalization of the world economy and the consolidation of the market power of Big Tech. Anita Gurumurthy’s presentation examines how these developments open up new battlefronts in multilateral advocacy: the regulation of digital trade in goods and services, the governance of cross-border data flows, renegotiation of global taxation and IP frameworks, and official development assistance for the creation of essential digital and data infrastructure.